Cord Teams with Cigar City and Rock Brothers for Branded Brews

Cord Management marries bands and brands through various platforms and November 1 another match was made official.

That’s when Tampa’s Cigar City Brewing and Rock Brothers Brewing, the band JJ Grey & Mofro, and Cord Management launched a new craft beer called JJ Grey’s Nare Sugar Brown.

The rollout took place at four separate events in St. Petersburg and Fort Lauderdale, and more than 4,000 fans of music and beer had the chance to drink the brown ale and hear the inspiration behind the name Nare Sugar Brown.

JJ Grey performs before 2,200 fans in conjunction with the launch of Nare Sugar Brown Ale – a collaboration between Cord Management, Cigar City Brewing, Rock Brothers, and JJ Grey.

Nare Sugar Brown is available on tap in three Florida markets. These limited-edition bottles and growlers were presented to the band before the Nov. 1 show at Jannus Live in St. Petersburg.

JJ Grey performs for 200 guests at a VIP Tasting Event in St. Petersburg during the launch of Nare Sugar Brown Ale.

Not only do fans love the beer, they love the merchandise…

More band and brew collaborations are on the way in 2014.

To learn more about how Nare Sugar Brown came to be, check out this Tampa Bay Times article or call Cord Management at 615-866-5003.