Authenticity is key in today’s marketplace and Cord Management specializes in bringing unique opportunities to brand marketers looking for exciting ways to affect customers. The Mega Truck Series is a prime example of something that began organically, with authenticity. The “light bulb” moment for the MTS came when record label executives in Nashville noticed fans […]
Behind the Curtain – October ’15 Read More »
Authenticity ruled when multi-platinum rock band 311 launched it’s Amber Ale in Omaha, Nebraska. Not only did band members help create the recipe for their custom brew, but they decided to release it by going back to the hometown venue where it all began back in 1990 – Sokol Hall. The sold-out concert on August
Behind the Curtain – August ’15 Read More »
“It’s the people to your left and to your right who can have the greatest impact on the success or failure of your objectives,” said retired Army Ranger Sgt. Keni Thomas, a military hero who played a pivotal role in the Black Hawk Down rescue mission in Mogadishu, Somalia. Stories of gut-wrenching drama were peppered
Lessons In Heroic Leadership Read More »
For more than 10 years, Cord Management has brought new energy to trade shows, producing corporate concerts and keynote presentations on behalf of the trade show itself or on behalf of companies looking to generate extra attention and opportunity beyond the convention floor exhibit booth.
Behind the Curtain – July ’15 Read More »
Does your company sell to “heartland” consumers? Those hard-working people who prefer barbeque to caviar? If so, check out this ground floor opportunity… and when we say “ground,” we mean it – literally. Cord Management and Average Joe’s Entertainment have partnered to bring structure to the relatively unorganized sport referred to as “mudding”. The Mega
Turning Dirt Into Dollars Read More »
Selecting the best locations for hosting a corporate concert is one of the core services we provide at Cord Management. With so many factors involved in planning, evaluating and costing different venues, it’s easy to understand why clients turn to us and our expertise in finding the best options for their marquee events. A recent
Behind the Curtain – March ’15 Read More »
Experiential is a big word in marketing these days and Cord Management recently connected the “experiential” dots for Dawn dishwashing detergent and Restaurant Depot. A two-tier initiative at RD’s Charlotte store proved fruitful when B2B sales of the iconic blue brand rose 400% YOY – not once, but during two separate promotional periods. Driving the
Behind the Curtain – November ’14 Read More »
Coming in at 4.8% ABV, fans can drink Hootie’s Homegrown Ale all night long. Hootie and the Blowfish released a custom craft beer in Charleston last week, during the band’s annual back-to-school concert, which provides children in need with school supplies. Hootie’s Homegrown Ale is the third beer brought to market by Cord Management and
Hootie’s Homegrown Ale Read More »
Fans of ABC TV’s Shark Tank may think Daymond John is a tough cookie, and in some respects, he is. But when Cord Management asked him to participate in World Pet Association’s annual trade show, SuperZoo, we learned he’s actually a pretty nice guy. Beyond the traditional Keynote speech that John regularly delivers to audiences
Behind the Curtain – August ’14 Read More »
Cord Management created a promotion this month for Dawn Detergent (Procter & Gamble) and Restaurant Depot, the growing cash-and-carry foodservice supplier. Designed to increase sales of the dishwashing detergent, and to reward Restaurant Depot customers for their loyalty, the promotion kicked off last week with a “show car” parked outside, to increase visibility of the
Latest Cord Promotion Hits 170MPH Read More »
Given the spectacular success of last year’s event, it’s no surprise that only a few playing spots remain for the 3rd annual Colt Ford & Friends Celebrity Golf Classic. Marketing opportunities exist for corporate partners looking to align with celebrities from the worlds of country music and professional golf. This fundraiser brings Nashville musicians and
Behind the Curtain – July ’14 Read More »
This month’s Spotlight is on Charlotte, NC – the city Cord Management calls home. Charlotte is a great place to do business. It’s a top-twenty market and the nation’s second largest banking center. It houses multiple NASCAR offices and many of the sport’s teams, and Charlotte is quickly becoming a powerhouse in the energy sector.
The Place We Call Home Read More »
