Perhaps your business could benefit from touching consumers with a device that’s nearly always just an arm’s length away. We’re fans of this trending marketing platform and we can help you determine if it’s right for your brand.
SMS (Short Message Service) Marketing sends advertising to cell phones and it’s on the rise among savvy marketers looking to deliver mobile-maximized websites, customized splash pages (static or interactive), HTML embedded videos, and clickable links with calls to action.
Here are seven reasons Mobile Marketing is on the rise:
1. Consumers “opt-in,” so marketers know they are reaching qualified targets.
2. With the standard 160 characters, text messages are short and concise. Reading or responding takes only seconds, and the message can be reviewed any time the user chooses.
3. SMS messaging is immediate and direct. Campaigns can be developed quickly, allowing for engagement at the height of emotional interest – a key moment for conversion.
4. SMS is more cost effective than traditional advertising, due to the elimination of printing costs, postage, electronic media production, etc. SMS also provides higher rates of return with less waste, due to the subscription / opt-in nature of the platform.
5. Unlike print, radio or television ads, responses to SMS campaigns can be tracked with pinpoint accuracy. A mobile campaign ensures advertisers have 100% control over messaging, targeting, testing and reporting.
6. SMS advertising augments your existing efforts (traditional media, events, digital marketing, etc.), and vice versa.
7. Read rates are around 90%, significantly higher than the read rates of emails.
For a deeper look into this growing phenomenon, check out this recently published article from Forbes, and let us know when you’re ready to take a leap into the mobile marketing marketplace.