Which Wich Targets NASCAR Fans

With an office in Charlotte, Cord Management is surrounded by some of NASCAR’s biggest names.

That’s one reason the 250-unit restaurant chain Which Wich will be surrounded by 400,000 race fans later this month, when one of NASCAR’s biggest celebrations occurs for three days leading into the Coca-Cola 600 at Charlotte Motor Speedway.

“This is community engagement at its best,” said Brandi Beakley, Brand Engagement Ambassador for Which Wich. “Cord Management keeps ideas in front of us and this one really fits our market-specific brand objectives.”

Speed Street is a lively festival that brings drivers, pit crews, sponsors and race fans to the streets of downtown Charlotte. The fun continues at night, when some of music’s biggest names take center stage. Click here to see the schedule of events and performances at this year’s festival.

The Dallas-based sandwich company is providing meals for all of the festival’s staff and volunteers, as well as the bands who will be performing each night. In exchange, Which Wich will receive an activation booth, PA announcements during the festival, and brand exposure on the festival’s website and brochure.

The opportunity provides a side-door alternative to traditional trackside marketing, and at a fraction of the cost. It also exposes the sandwich company to many of Charlotte’s movers and shakers, who participate in the festival as sponsors, vendors or volunteers.

If you’d like to reach race fans, music fans, food fans, or other loyal audiences, Cord Management can help. Call 704-577-0300 to learn how.