Behind the Curtain – April ’14

This May marks the 10th year of Cord Management’s longest running concert event, Procter & Gamble’s “One Night Only.”

This customer-appreciation event has also become a customer-acquisition opportunity for the Professional Division of the consumer goods giant, as evidenced by the ever-increasing volume of calls from prior-year attendees asking for invitations to the next upcoming event.

Each year P&G Professional’s sales team invite hundreds of their top customers and top prospects to attend the exclusive concert event that takes place in Chicago during the restaurant industry’s largest gathering of key decision makers.

By creating an after-hours opportunity outside the convention center walls, P&G Professional sets itself apart from competitors and develops relationships in an emotional and relaxed environment.

Over the years, blue-chip companies like Smucker’s and Nestle have joined as co-sponsors, proving that the way to a buyer’s purse strings is often through their ears.

This year’s 10th anniversary concert is going retro, with Cord producing an evening with the legendary band Earth, Wind & Fire. Like other acts we’ve secured in the past, EWF is guaranteed to stir emotions among the key demographic that’s important to P&G’s national sales force.

Entertainers over the years have included Sheryl Crow, The Doobie Brothers, Jackson Brown, Gregg Allman, The Black Crowes and Hootie & The Blowfish.

Click here to learn more about Cord Management’s corporate concert capabilities.